Short answer: yes, but the range of outcomes is wide, and most of that range comes down to execution, not whether you have A+ content at all. A weak A+ module can do almost nothing for a listing. A well-built one can meaningfully move the needle. The difference is rarely the platform, it’s the content itself.
What Amazon Actually Claims
Amazon’s own published guidance puts basic A+ Content sales increases at up to 8%, with Premium A+ Content capable of increases up to 20%. Other industry benchmarks land in a similar range, generally citing standard A+ modules improving conversion somewhere in the 3 to 10% range, with Premium A+ (video, comparison charts, interactive elements) pushing higher for more complex or considered purchases.
Those numbers are real, but they’re also a ceiling, not a guarantee. They assume the content is actually good. A lot of A+ Content on Amazon isn’t.
The Gap We See Most Often: Generic, Low-Effort Imagery
When we audit a listing’s existing A+ Content, the most common problem isn’t a missing module or a technical error. It’s imagery that could belong to almost any product in the category: generic stock-style photos, low-resolution lifestyle shots, or infographics that repeat instead of actually showing anything new.
A+ Content only works when the visuals are doing something the main image and bullet points aren’t already doing. If a shopper scrolls down and sees the same information restated with a slightly nicer font, nothing changes in their decision to buy. If they see a clear size comparison, a genuine in-use lifestyle shot, or a side-by-side against a lower-tier version of the product, that’s new information that can actually shift a decision.
What Actually Moves the Needle in A+ Content
- Comparison charts: especially for brands with multiple pack sizes, variants, or tiers. This is one of the highest-performing module types because it answers a real decision point (which one do I need) rather than just reinforcing that the product is good.
- Genuine lifestyle imagery — real use-case photography, not generic stock photos that could apply to a dozen competing listings.
- Brand story modules — a short, credible brand section can build trust before a buyer scrolls further, particularly for newer or lesser-known brands competing against established names.
- Mobile-first layouts — a large share of Amazon traffic is mobile, and dense, small-text modules that look fine on desktop often become unreadable on a phone.
Common Mistakes That Waste the Opportunity
- Reusing the same generic template across an entire catalog regardless of product differences
- Text-heavy modules that repeat bullet point content instead of adding new information
- Skipping comparison charts for product lines that actually have multiple variants
- Ignoring how the content actually renders on mobile before publishing
Frequently Asked Questions
Does A+ Content cost extra?
No. A+ Content is included for brand-registered sellers at no additional cost from Amazon. Premium A+ Content (previously a separate program) has also become broadly available to eligible brand-registered sellers, though eligibility and rollout can vary.
Is Premium A+ worth the extra effort?
For products with a higher price point, more complex features, or multiple variants that benefit from comparison, generally yes. For very simple, single-SKU products, standard A+ Content with strong imagery may capture most of the available benefit without the added production complexity of video or interactive modules.
How long until I see a difference?
There’s no fixed timeline, and results depend heavily on your existing traffic volume. A higher-traffic listing will show a measurable conversion shift faster simply because there’s more data. For lower-traffic listings, it can take longer to see a statistically meaningful change, though the content is still working in the background the entire time.
Turn A+ Content Into a Conversion Driver
Your A+ content should make your product easier to understand and your brand harder to overlook. AMZOS creates A+ Content that highlights real product value and works alongside our listing optimization services. If yours hasn’t been touched in a while, let’s take a look before your next listing goes live with visuals that say nothing new.